Hallyu K-Star Road(한류 케이스타로드)

2025-11-06
koreanow

Address: 409 Apgujeong-ro, Gangnam-gu, Seoul, Republic of Korea.
It is located in the Cheongdam-dong and Apgujeong-dong neighborhoods of Gangnam District, Seoul.
On the map, the 1.08 km-long K-Star Road runs from Apgujeong Rodeo Street to Cheongdam Intersection, forming part of the “Hallyu Star Street” cultural tourism zone in southern Seoul.
The area is known as the “birthplace of K-pop,” with major entertainment agencies such as SM, JYP, and Cube Entertainment located nearby.

By bus: Airport Limousine #6009 to Gangnam area, get off near Apgujeong Rodeo Station (Exit 2) – about 60–70 minutes. Rome2Rio+1
By subway: AREX → Hongik Univ. (Line 2) → transfer to Line 7 → get off at Cheongdam Station (Exit 6). Total 1 h 40 min. Rome2Rio+1
By taxi/car: Around 68 km; driving time about 60–70 minutes depending on traffic. Rome2Rio+1

By subway: Line 4 (Seoul → Chungmuro) → transfer to Line 7 → get off at Cheongdam Station (Exit 6); walking distance 3–5 minutes to the start of K-Star Road. Total 30–35 minutes. Rome2Rio+1
By taxi: Distance around 10–11 km; travel time about 20 minutes; fare ₩14,000–₩18,000. Rome2Rio+1

K-Star Road was officially opened in January 2014 by the Gangnam District Office as part of a broader “K-Wave Tourism Project” designed to attract international visitors interested in Korean pop culture.
The road features 17 life-size “GangnamDols” sculptures, each representing top K-pop groups such as BTS, EXO, Girls’ Generation, SHINee, and Super Junior, decorated with unique colors and logos.
The project aimed to transform the previously upscale shopping area into a “Cultural Landmark of Hallyu,” blending tourism, design, and entertainment.
Interactive maps and photo zones were added in 2018, along with augmented-reality guide features accessible through the VisitSeoul app.
Annual fan events and walking tours are often hosted here, linking K-Star Road with nearby SM Entertainment and Apgujeong Rodeo Street.

Here are some recommended stops near K-Star Road:

Apgujeong Rodeo Street: A fashion and luxury district featuring designer boutiques, K-beauty shops, and celebrity cafés.
SM Entertainment Headquarters: One of Korea’s “Big 4” agencies, offering K-pop history displays and photo zones outside.
Dosan Park: A peaceful memorial park honoring independence activist Ahn Chang-ho, surrounded by cafés and art spaces.
COEX & Starfield Library: Seoul’s largest underground shopping mall and open public library space, about 10 minutes away by car.
Bongeunsa Temple: A serene Buddhist temple opposite COEX, balancing Gangnam’s modern skyline with historical calm.